Skip to content

Why You Shouldn’t Over Post on Facebook

September 29, 2012

More is not always better when it comes to Facebook. Ignoring the fact that most fans never return to a page after they like it, people get frustrated and annoyed by constant posts. Worse than that: now you, the social media professional, has to come up with a large amount of posts. When posting three or more times per day, most of those post are worthless with little value to the fans. Continue reading…..



The Marketing Benefits of Search within Google+

September 29, 2012

One of the common frustrations with Facebook is the poor search results that are received when someone searches for a person or an organization, forget the fact that on Facebook you are unable to search on topics of interests.   Obviously Google+ was started by a search engine, so one thing that is solid with the Google+ network is the search feature.

A common comment that I hear from those using Google+ is that they feel that the posts are also higher quality, I’d have to agree.  The internet is filled with a plethora of information, so I’m going to show you how to use Google+ to search for people and topics of interests.   

The easiest way to search is through the Google+ network itself.  Using the search toolbar within Google+ will allow you to search the Google+ network.

When I search for marketing within the Google+ network I can fine tune my search using the following criteria:

What to search: Continue reading…..

Facebook Live Marketing Talks: Driving Brand Engagement

September 24, 2012

Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News Feed. Here’s a list I’ve compiled of Facebook’s best tips and tricks for using the platform to its utmost potential for brand pages.

Quality Over Quantity

It’s been said before, but it’s not practiced enough – focus on quality over quantity. You don’t want to inundate your fans or even potential followers with loads of content. Rather, determine your best content and push it out through News Feed, the most visible and trafficked tab on Facebook             …. continue reading

4 Tips for Increasing Pinterest Traffic to Your Blog

September 24, 2012

Do you want more traffic coming to your blog?

Getting lots of pins from your blog posts can increase engagement and drive traffic.

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

Below you will find 4 tips to get more traffic to your blog from Pinterest.
#1: Share a Lot of Content

One of the best ways to promote your blog is to pin a lot of images onto your boards.

You need to share both your own content and content from other people.

Aim to create content-rich boards where people come searching for articles on your particular topic.
Continue reading here…

3 Proven Ways to Convert Traffic From Search

March 15, 2012

Most marketers have discovered effective ways to drive qualified traffic to their websites by optimizing paid search campaigns. But for all of the effort that organizations put into testing and optimizing AdWords buys, many overlook ways to improve the rate at which traffic converts after a search campaign successfully brings them to their website.

Currently there is a 92:1 ratio in the amount of money spent to encourage consumers to visit a website versus the amount spent to convert them after they’ve clicked through to the brand. With an average online conversion rate of just 2.5 percent, marketers are presented with a huge opportunity for improvement by investing additional resources into making the website experience more relevant for traffic driven to their sites via paid search.

Here are three ways for brands to optimize the website experience to maximize conversions from paid search traffic.

1. Make Every Page a Landing Page

2. Include Anchor Links to Search Terms Throughout a User Session

3. Use the Visitor’s Location to Your Advantage

To read the full version of this post click here

Do you use “call to actions” or hope for the best

March 12, 2012


What is a call to action?  Why should you master how to write them? The defines it as … Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.”

Other simple calls to action are ‘sign up’ (to a newsletter or a membership) and ‘download now’ (for a brochure, policy statement, whitepaper or case study). You might also use ‘register’, ‘donate’, ‘view’ and ‘buy’ to list a few further options.

An advertisement that doesn’t have a call-to-action is considered incomplete and ineffective.To put it bluntly if you don’t tell someone what to do next, they will generally do nothing. Call to action is help move people in the direction you want them to go.

To get the best results from your calls to action, you must clearly explain what benefit the person will get by responding to it.

To give you a head start on how to do all this the folks at litmus have put together in photographic that will explain to you the dos and don’ts for a successful call to action.

See this awsome infographic to see how to construct yours



2 Tips on Using Social Media to Get Found Online

March 12, 2012


You’ve got a website and you’re ready to go, but how do you get people to find you? This article by Sherryl Perry discusses how to get the best out of social media. What I found interesting is that it’s hard to establish a meaningful presence on all of the major social networking sites. But Sherryl gets you to think about where your target customers are hanging and establish your presence there.

Although this article is quite short, you should pick up a few ideas to help you get found online. You may also find her thoughts on being an expert in your niche useful. You can read Sherryl’s article in full here 2 Tips on Using Social Media to Get Found Online